{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Funnel Metrics (90d)",
  "dateModified": "2026-06-03T06:33:46.210Z",
  "stages": {
    "visitors": 184200,
    "leads": 12410,
    "mql": 4820,
    "sql": 1840,
    "won": 612,
    "win_rate_pct": 33.3,
    "avg_deal_thb": 4280
  },
  "conversion": {
    "visitor_to_lead_pct": 6.74,
    "lead_to_mql_pct": 38.8,
    "mql_to_sql_pct": 38.2,
    "sql_to_won_pct": 33.3
  }
}