{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Channel Mix",
  "dateModified": "2026-06-03T06:33:46.210Z",
  "channels": [
    {
      "name": "Organic Search",
      "share_pct": 47.2,
      "cac_thb": 0,
      "trend": "+18% QoQ"
    },
    {
      "name": "AI Overviews / AEO",
      "share_pct": 12.4,
      "cac_thb": 0,
      "trend": "+142% QoQ"
    },
    {
      "name": "Google Ads",
      "share_pct": 14.1,
      "cac_thb": 412
    },
    {
      "name": "LINE OA",
      "share_pct": 11.8,
      "cac_thb": 84
    },
    {
      "name": "Referral / Partner",
      "share_pct": 9.6,
      "cac_thb": 240
    },
    {
      "name": "Direct / Brand",
      "share_pct": 4.9,
      "cac_thb": 0
    }
  ]
}